The article titled "Re-Viewing Visual Literacy in the 'Bain d’ Images' Era" by Maria D. Avgerinou explores the pervasive influence of visual culture in the contemporary world, often referred to as the "bain d’ images" or "image bath." Avgerinou argues that we live in an era dominated by visual mass media; television, the internet, and different forms of visual communication such as film and advertising. She talks about Mirzoeff's perspective emphasizing the need for new ways of interpreting and understanding a world that’s shaped by images. Avgerinou highlights the contradiction that, despite being constantly bombarded by images, many people may not consciously recognize the extent of this phenomenon, and some may remain immune to its effects. The article stresses the importance of visual literacy in the context of the current generation, which is highly exposed to visual culture through TV and digital technologies. The author emphasizes that the current educational system and society may not adequately prepare individuals, particularly young people, to navigate and critically engage with the visual culture surrounding them. Avgerinou argues for the need to redefine and expand visual literacy skills to address the challenges posed by the 21st-century digital landscape. The article calls for a more holistic view of literacy that incorporates both verbal and visual elements, considering the changing nature of information and the shift from print to digital media. In conclusion, Avgerinou suggests that visual literacy is not only essential for understanding and navigating the contemporary world but is also crucial for developing critical thinking, problem-solving skills, and effective communication in the digital age.
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