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Writer's pictureEllen Roloson

Blog: Reading #3



“Web Work: A History of Internet Art” By Rachel Greene talks about the evolution of net.art, a genre of internet-based art that emerged in the mid-1990s. The term "net.art" itself originated from a software glitch in 1995 when Slovenian artist Vuk Cosic found the distorted term in an email, and it quickly spread across the internet. Net.art included communication, graphics, emails, texts, and images, blurring the boundaries between them. It was characterized by online collaborations, discussions, and a sense of community among artists. During its early years of 1994 to 1998, net.artists aimed to create an online community where art played a role in everyday activities, free from traditional artistic institutions. The internet provided a platform for international communication and collaboration, fostering a lively atmosphere. Artists like Cosic, Merce Cunningham, and John Cage embraced chance, randomness, and electronic elements in their works, challenging conventional notions of art and composition. As the internet landscape changed, net.artists experimented with new forms, including software, cultural terrorism, and radio. By 1998, net.artists were exploring issues of identity, politics, and technology. The article notes the growing popularity of net.art and its inclusion in prestigious events like the Whitney Biennial, but it also highlights concerns about institutionalization. The article concludes by emphasizing the need for net.art to maintain a tactically creative and rebellious approach as the internet converges with television, navigating an increasingly complex media environment.



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